McSweeney & Antman's strategic management consulting partner is Market Strategy Group, LLC.
 
McSweeney & Antman's strategic media relations partner is Walek & Associates.
 
McSweeney & Antman's strategic design partner is Mease Communications.
 
McSweeney & Antman's strategic sales-consulting partner is The Waterhouse Group.
 
McSweeney & Antman's strategic research partner is The Guild Group.
McSweeney & Antman
Corporate Branding and Strategic Communications

McSweeney & Antman is a corporate branding and strategic communications consultancy. We specialize in companies with complex product and service offerings and sophisticated target audiences. We take a strategic approach to the challenges these organizations face, helping them use powerful corporate brands and compelling communications initiatives to achieve their goals.

In an increasingly competitive environment for capital, customers and employees, organizations that don’t communicate clearly put themselves at a disadvantage—if not at risk. McSweeney & Antman works with companies to create value by using communications to more effectively address their business challenges:
  • Corporate Branding
  • Sales and Marketing Integration
  • Public Relations
  • Advertising and Marketing Communications
  • Employee Communications
  • Crisis Communications
  • Investor Relations

  • UPDATES:
    June 14, 2008
    A new article by Michael Antman, "Six Reasons Word of Mouth Marketing Doesn't Work," will appear in an upcoming edition of MarketingProfs. The article can be previewed on this site by clicking the "Op Ed" link on the left.

    May 23, 2008
    An article by McSweeney & Antman president Michael Antman, "Why Changing Your Tagline May be a Mistake," is featured in SalesPractice.com's new e-book, which, along with many other articles of interest to marketing, marketing communications, and sales professionals, can be found here: Sales Training Blog

    April 2, 2008
    McSweeney & Antman welcomes its new client, FCStone Group, Inc. (NASDAQ: FLSX). FCStone is a commodity risk-management firm that provides risk management consulting and transaction execution services to commercial commodity intermediaries, end-users, and producers.

    October 11, 2007
    To see the new print and online ad for Michael Antman’s novel, Cherry Whip, click here.

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